Join Roots and Shoots online!

A new 6-month online course for women starting their own business, crafted and delivered by The Growing Club CIC.

The Roots and Shoots Online course is for women wanting to start any sort of business. It's a blend of self-directed learning and online group work, aiming to promote connection with other women embarking on their business journeys.

You may have a strong business idea but are unsure where to start putting it into action, or you may even be in your first 6 months of trading.

Our next course starts Monday 6th June, and remember you have lifetime course access!
Watch Intro Video

Who is the course for?

Get a feel of how our content looks!

How does it work?

We've kept things simple to help you get the most out of this course. We cover a range of key topics including; gaining clarity, setting your initial goals, managing money, how to promote your business and sell your product or service.

  • This course is largely self-directed, allowing you flexibility to complete the work at your own pace within each month.

  • You are provided with course content videos and tasks to complete, which is uploaded twice a month.

  • We also offer a monthly online group meet-up to discuss the topics and share progress.

What's Included?

Roots and Shoots month by month...

Welcome to Roots and shoots

Month 1
Getting Clearer
Business Basics

Month 2
Ideal Client and Market Research
Finance Basics – with Christine Harwood

Month 3
Managing it all (self-care) and Looking after yourself - with Jane Binnion
Goal setting

Month 4
Branding – with Katie Birks Branding & Design

Month 5
Social media - with Jane Binnion

Month 6
Sales – with Jane Binnion
Presentation Skills
Next Steps

Introductory online price of £240

If you have any questions or would like to chat about whether the course is right for you, please contact: to arrange this.

Looking for this course but no time for networking?

The Roots and Shoots - course content only version - is available now! Simply sign up and work through the content at your own pace.

Are you ready to start your business?

Connect with other women embarking on their business journeys.

We value

  • Self Care

    We also believe passionately that we need to take care of ourselves. Building a business is never done in isolation and women especially have a number of other responsibilities, and that's why looking after yourself is key to a sustainable business and happy and healthy you! This forms a thread that runs through the course with some sessions devoted to exploring these important issues.

  • Peer Support

    You will benefit most from this course if you appreciate working as part of a group with other like-minded women. We offer a monthly online meet-up to complement the course content. The group is limited to 12 people to allow for useful discussion within the online sessions, and a chance for group members to get to know each other.

  • The Buddy System

    We also pair up group members at random to work together as 'buddies' throughout the course. Many women report that having a partner offers valuable accountability and support.

Hear what our students have to say!



"The roots and shoots course has given me a toolkit to help me make my own business decisions. In addition to knowledge, I have gained some wisdom to actually think about why I am making certain choices. I think it has been invaluable to have time between sessions to allow me head space to process changes in perspective."

Given me a toolkit


"I had a real shift in perception recently. I started of thinking 'maybe I could make this work as a business' to now feeling like a legitimate business woman! Signing up for the course solidified my commitment to myself, to make my business a success. It's really helped to talk to other women who have started businesses too, and hear about their experiences. I have finally arrived at what I am meant to be doing and I love it. I feel really enthusiastic about my business."

Gain the confidence to start your business from a simple idea

Pay with ease

Join the online Roots and Shoots course with ease today.

Course Trainers

Roots and Shoots Trainer

Ginny Koppenhol

Ginny runs the Roots and Shoots course, providing training and support for women in the early stages of setting up their businesses. " It's such a privilege to be involved in others' journeys to self-employment". Ginny's own business is 'Ginny Koppenhol Photography'. She provides portrait photography services, specialising in family and business branding sessions. She also has a passion for delivering creative workshops using smartphone photography and animation.

Growing Club Founder

Jane Binnion

In 2016 The Growing Club CIC was founded by Jane Binnion. After 20 years as a youth and community worker and adult trainer, Jane was a single mum living on £80 a week ESA, because of a shoulder injury at work. Worried they were going to lose their house Jane had to find a way to bring in an income by working from home. She trained in social media and in October 2010 started her first ever business. Looking for peer mentoring herself, Jane started a group for female focussed business growth. Ten women signed up and that was the start of The Growing Club.